The O Group is a creative agency in the heart of Manhattan that was ready for a complete visual overhaul. I reinterpreted the brand under their new "Rethink Luxury" platform and created a modern modular website. The style was updated with a clean fashion forward look that put an emphasis on their bold new stance on luxury. I photographed the team portraits in a New York street fashion style to give the company a fresh contemporary vibe.
Role: Art Direction, Design, Photography