Demours — Branding
In a category cluttered with craft, Demours is refined. A brand that begs to be savored and indulged in, like a fine wine. The logo design conveys a sense of international luxury, layered sophisitication, tradition, and customization. The brand identity combines old world elegance and high fashion cues. The collateral is designed with premium materials as considered as the product selection. You've never experience coffee like this.
Role: Art Direction, Design