Lionheart Capital, the project developers, needed to create an advertising campaign, marketing collateral and sales tools that would connect with consumers of The Ritz-Carlton Residences Miami Beach. We chose to highlight their water access and boating culture. As well as the privacy and natural foliage that makes the property so unique. The property was still under construction, so it was important to add a lifestyle feel to help bring the architectural renderings to life.
Role: Art Direction